Our solution doubled the number of advisors by recruiting 450 extra staff within a 12-week period and introduced a web-chat capability to help connect Front Office and Back Office staff. By introducing a night team shift, we provided a reactive service that improved the end-to-end email journey by answering outside-of-hours queries promptly.

Our seamlessly connected and always-on approach was a great success, resulting in £1 million worth in additional sales.